Menu Price Increase Calculator
Compare profit and margin before and after a menu price increase.
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How to compare profit after a menu price increase
This menu price increase calculator compares selling price, cost, unit profit, and margin before and after a price change. It is useful for restaurants, cafés, drink shops, food stalls, and delivery menu planning.
A price increase should be evaluated with cost changes, customer acceptance, delivery platform fees, and competitor pricing. The goal is to improve profit without causing an excessive drop in sales.
Formula or logic
- Old unit profit = Old price - Unit cost
- New unit profit = New price - Unit cost
- Gross margin = Unit profit ÷ Selling price
- Profit increase = New unit profit - Old unit profit
Example
If the old price is 100 and cost is 60, unit profit is 40. If the new price is 110 and cost stays the same, unit profit becomes 50 and margin improves.
Common questions
Does a menu price increase always increase total profit?
No. If sales volume drops too much, total profit may not improve.
Should delivery platform prices be calculated separately?
Yes. Platform commission affects net revenue and margin, so it should be considered separately.
What should I check before raising prices?
Review ingredient cost, labor cost, competitor prices, sales volume, and customer acceptance.